IT'S LIKE SPAM, BUT THEN FROM ME!

Sometimes you see things on the internet that just really amaze you. A while ago I came across this wicked 3D walkthrough of a frozen moment in a robbery scene that seems to have no real branded message. However, some quick searching revealed that it was actually the Philips Carousel Commercial by Adam Berg for the (at that time) new Phillips 21:9 TV. I’m really impressed by the entire movie scene setup, and also with the integrated amiblight demo on the website. This is exactly what a cinematic experience is all about. You get sucked into the scenes, you become part of the movies you’re watching. Over and over again (which is probably why the infinite loop is present on the website as well). This must have cost a fortune to make but it’s getting pretty close to what perfection looks like, so the return is priceless. Mister Berg. You, Sir, have a remarkable twisted mind. Wow.

The first time I saw the movie, I thought it was a virtual setting, completely ‘fake’, so to speak. And then on the website I saw the director, the director of photography and the VFX supervisor step in the scene and interact with the actors. And if you pay really close attention in the ‘behind the scene’ cuts, you see how all the objects are hung on wires, even the limbs of the (to my counting powers) 60 actors. This multiplies the awesome factor by at least eleven.

The clip is hosted at http://www.cinema.philips.com/ if you want to get some hi-def try-outs for your own cinematic pleasure.